Write

::Three Reasons Why You Should Hire a Professional Writer::

When it comes to your vocation, chosen career or craft, you are probably fantastic at what you do. Take a guy I know for example; he is an amazing contractor and builds beautiful houses. He thoughtfully and meticulously works to create custom, dream homes for his clients.

Unfortunately, you’d never know how talented he is because his website lacks compelling content that highlights his qualifications and achievements. To add insult to injury, the home page is blemished with a number of simple grammatical errors and poor writing in general.

Writing a well-articulated description about your business, products and/or services is not everyone’s cup of tea. And I’m here to tell you that it’s okay. Most small businesses do not have someone on staff dedicated to writing copy (or manage marketing, social media, etc.). But I’m here to help!

Your website is one of the most powerful marketing tools you have when it comes to attracting business and staying connected with your customers. Here are my top three reasons why you should consider hiring a professional writer to assist you in maximizing your website content to grow your business.

  1. Let someone else toot your horn.

Many people struggle with speaking highly of themselves or their accomplishments (in both spoken and written forms). They may be very humble or just not the type of person to toot their own horn. However, when trying to attract business and potential clients, your skills, talents, and achievements should be shouted from the rooftops. At the very least, on your about or home pages. A skilled writer can toot your horn for you!

  1. Your site is outdated.

When was the last time you read your website? If your answer is, say early 2015, I’d guess you’re due for some updating. I see it all the time. If you’ve made changes to your business but your website doesn’t reflect them, then your customers don’t know.

Have you recently expanded your offerings? Added new products or services? Opened a second or third location? Changed your hours or contact information? Won a prestigious award or were recognized for excellent customer service? Why not make sure both your would-be and existing customers know?

  1. Professional, quality work is guaranteed.

Speling and, grammaticall, erors happen too the the best of use. (See what I did there?) It’s true. But that said, professional writers work diligently to make sure that the copy written for your website will be of the highest quality, free of mistakes. We tend to be perfectionists and want every piece we produce to be the best of our ability.

If your website could use a tune-up, consider making the investment in hiring a professional writer to create content that reflects the voice and branding of your business. I’d love the opportunity to help! I can be reached via email at hyla@hylaridenour.com.

P.S. You can get 10% any package or service through the end of the month!

 

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::a few of my current obsessions::

::measuring success::

Podcasts have recently become my “thing”. I love listening to stories about how others have foregone the norm to seek a fulfilling, creative life. Or found success with the development of some awesome new idea, product or service. Or have altered behaviors to overcome challenges holding them back. You get the idea.

A recent podcast I listened to on The Good Life Project talked about how we measure success. For those of us, like me, who have an entrepreneurial spirit, we want it all now, now, NOW! The visions I’ve created for the life I want are so close that I can practically taste them. However, I’m not there just quite yet and that sometimes feels like the opposite of success. When you want something so badly and feel you are on the verge of it becoming your reality but, alas, you’re still hustling and trying to figure it all out and sometimes it feels like failure…

The whole point of this was that I wanted to share the message that I received from that podcast and that is this: sometimes we have to redefine what success is. Sometimes it’s not a single point that we reach after a period of hard work. (Admittedly, sometimes it is. But not always.) I’ve started to reframe my definition of success and by doing that I, I’ve realized that success can be measured by what we learn along the way.

For years and years, through job transitions and financial hardships and relocating and… the list goes on, all I’ve know is that I wanted to write and that dream is still very much alive and well inside of me. I want to offer freelance writing services to help others build their businesses. I want to open up one of my favorite magazines and see an article I wrote. I fantasize daily about seeing my book on display at a bookstore. I dream about having lunch with my literary agent to discuss my next book deal and planning the promotional tour. I look forward to receiving an invitation to be a guest on a podcast.

Am I there yet? Frankly, the answer is no. Not even close. But I’m working on it. And that, my friends, is how I’m measuring my success. After all these years, I still want it and I’m still working to make these dreams and goals a reality.

Looking back, I’ve learned so much. Looking ahead, I’m excited about what I have yet to learn. From here on out, that is how I’m going to measure success.

HR