Website

:: 2018 Reintroduction ::

Happy New Year!

I hope 2018 is off to a great start with the promise of good things to come. To kick off the year, I thought I’d take this opportunity to reintroduce myself, my services, and what you’ll find here at www.hylaridenour.com.

Hyla Ridenour, Writer

First and foremost, this website houses all of the information pertinent to my business. I’m a freelance writer offering a variety of related services including copywriting, blogging, product descriptions, copy for web and print, and social media content. You can find a complete list of what I offer on the services page.

You’ll find my rates and contract for services housed on the pricing guide page. New this year, I’ve eliminated a package pricing structure. Working with a number of clients over the past two years, I’ve found that an flat or standard hourly rate better meets the needs of my clientele so, in an effort to simplify, I’m no longer offering packages.

To get an idea of my offerings and writing style, you can view my portfolio page to see a sample of my work.

Finally, there is my blog. Here, I cover a variety of topics; some related to writing and my professional services, others not. I occasionally write about other themes dear to my heart including sobriety, adventures, and other miscellaneous topics. I’ve wrestled with whether or not this space is appropriate for sharing more intimate details about myself – such as my choice to ditch booze in 2017 – but I’ve come to the conclusion that I don’t want to compartmentalize my life, my work, my adventures, or my stories.

Beyond my website and identity as a writer, I’m a wife, mother, daughter, aunt, sister, and friend. I’m extremely physically active favoring Crossfit and running, and eating (mostly nutrient-dense foods) is one of my favorite hobbies. I’m happiest outdoors and love hiking, backpacking, camping, kayaking, and beachcombing. I derive a lot of pleasure from bookstores and libraries. Travel is a high priority and I long to visit Iceland and Costa Rica. Within the next five years, I want to live in an Airstream fulltime and travel around the western U.S. while writing novels.

New year, same me.

Speaking of novels, I am writing one! I’ve actually been working on a historical fiction manuscript for a year a now and have more than 54,500 words written. I have a lot of work ahead of me – completing it for one thing – but I can’t wait to see my book out in the world and being enjoyed.

I also want to extend a thank you to my followers, visitors, and of course, my wonderful clients. Since focusing solely on writing, I’ve never felt more fulfilled or sure of what I have been called upon to do with my life. I look forward to doing more of what I love in 2018 and would be honored to help you with your copy or content needs in any way that I can.

One more quick thing: do you love coffee? My goal this year is to build my business via word-of-mouth and referrals and will be offering an incentive for each qualified referral I receive (i.e., the referral leads to paid business). If you refer a new client to me who enlists my services, I’ll send you a $20.00 Starbucks gift card as a thank you!

Coffee is on me!

Wishing you all the best in 2018!

Hyla

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::Dry in January (and beyond) – Part One:

‘Tis the season for gathering with family and friends to celebrate the holidays and ring in a shiny new year. The weeks leading up to Christmas and New Years are filled with endless preparation… planning, shopping, wrapping, baking, cleaning… and celebrating… office parties, family gatherings, get-togethers with friends, New Years Eve soirees… Honestly? It’s no wonder we drink so much this time of year. It’s also not surprising that so many people vow to take a break or cut back come January.

Around this time last year, I was already plotting my exit from the alcohol-induced merriment that I’d grown so accustomed to over the previous twenty-some years. It was my survival mechanism. That is until I realized that I don’t want to merely survive the holidays – or life, for that matter. I want to experience it all fully. I want to experience every precious moment of this beautiful, messy, complex life without it all being dull around the edges.

Me. Not dull. (Oh, and I survived a trip to the mall – one week before Christmas – without a single drop of alcohol! I also left empty-handed.)

I’d wager a safe bet that I’m not alone.

After I “came out” sober, a handful of friends and acquaintances reached out with questions about how I knew I was ready to step away from the vino and go dry. (As a side note, I’ll tell you that coming out to my friends and family was really difficult. In fact, I didn’t even tell my husband what I was up to until I was 36 days in and he was the first person I told!)

As I approach the one-year mark, I’m acutely aware that there are a number of people in my circle who are trying to figure out what their relationship with alcohol is. You see, it’s not all black and white, cut and dry, one-size-fits-all. For those that, like myself, don’t identify with what we’ve been programmed to think of when we hear the word alcoholic or alcoholism, there is a lot – and I mean A LOT – of gray area.

Every single story is different. Every single reason for quitting is unique. Every single person is fighting their own battle. And every single story, reason, and person matters.

The reason I’m writing this post, and let me be frank, I never intended for this website to be laden with posts on the topic of sobriety. However, what I’ve discovered this year is that it needs to be talked about. These stories need to be shared. There is a real need for people to be transparent with their struggles surrounding alcohol consumption so that the stigma is removed and people feel safe to reach out to one another without fear of being judged or labeled regardless of whether they are fighting true alcohol addiction or not.

Besides, I’m a storyteller and the story I know best is my own so I’ll share as I please.

Anyway, a good friend sent me a text message a couple of days ago asking if I had time to chat. A few hours later, over coffee (though separated by at least 1000 miles) she asked me for some tips on going dry in January. I gave her a few suggestions based on a variety of practices that I relied upon during those first few weeks and months. Many of which I still utilize. Later, still thinking about our conversation and reminiscing my own start to the dry life – having no one to talk to, no guidance, no idea that there was a community of support and resources out there, and feeling like I was floating in space alone – I thought that I could offer what I didn’t have to anyone that is considering going dry in January or beyond. 

Therefore, part two of this post will be a comprehensive collection of every website, podcast, and Instagram feed, as well as products I’ve used, practices in my daily life, and tips that I discovered that have been a resource throughout my journey this past year. In the meantime, if you feel drawn to connect, ask questions about going dry in January, or just need to be reassured that you are not floating in space alone, please, please, please shoot me an email at hyla@hylaridenour.com.

::Three Reasons Why You Should Hire a Professional Writer::

When it comes to your vocation, chosen career or craft, you are probably fantastic at what you do. Take a guy I know for example; he is an amazing contractor and builds beautiful houses. He thoughtfully and meticulously works to create custom, dream homes for his clients.

Unfortunately, you’d never know how talented he is because his website lacks compelling content that highlights his qualifications and achievements. To add insult to injury, the home page is blemished with a number of simple grammatical errors and poor writing in general.

Writing a well-articulated description about your business, products and/or services is not everyone’s cup of tea. And I’m here to tell you that it’s okay. Most small businesses do not have someone on staff dedicated to writing copy (or manage marketing, social media, etc.). But I’m here to help!

Your website is one of the most powerful marketing tools you have when it comes to attracting business and staying connected with your customers. Here are my top three reasons why you should consider hiring a professional writer to assist you in maximizing your website content to grow your business.

  1. Let someone else toot your horn.

Many people struggle with speaking highly of themselves or their accomplishments (in both spoken and written forms). They may be very humble or just not the type of person to toot their own horn. However, when trying to attract business and potential clients, your skills, talents, and achievements should be shouted from the rooftops. At the very least, on your about or home pages. A skilled writer can toot your horn for you!

  1. Your site is outdated.

When was the last time you read your website? If your answer is, say early 2015, I’d guess you’re due for some updating. I see it all the time. If you’ve made changes to your business but your website doesn’t reflect them, then your customers don’t know.

Have you recently expanded your offerings? Added new products or services? Opened a second or third location? Changed your hours or contact information? Won a prestigious award or were recognized for excellent customer service? Why not make sure both your would-be and existing customers know?

  1. Professional, quality work is guaranteed.

Speling and, grammaticall, erors happen too the the best of use. (See what I did there?) It’s true. But that said, professional writers work diligently to make sure that the copy written for your website will be of the highest quality, free of mistakes. We tend to be perfectionists and want every piece we produce to be the best of our ability.

If your website could use a tune-up, consider making the investment in hiring a professional writer to create content that reflects the voice and branding of your business. I’d love the opportunity to help! I can be reached via email at hyla@hylaridenour.com.

P.S. You can get 10% any package or service through the end of the month!

 

::a few of my current obsessions::