When it comes to your vocation, chosen career or craft, you are probably fantastic at what you do. Take a guy I know for example; he is an amazing contractor and builds beautiful houses. He thoughtfully and meticulously works to create custom, dream homes for his clients.
Unfortunately, you’d never know how talented he is because his website lacks compelling content that highlights his qualifications and achievements. To add insult to injury, the home page is blemished with a number of simple grammatical errors and poor writing in general.
Writing a well-articulated description about your business, products and/or services is not everyone’s cup of tea. And I’m here to tell you that it’s okay. Most small businesses do not have someone on staff dedicated to writing copy (or manage marketing, social media, etc.). But I’m here to help!
Your website is one of the most powerful marketing tools you have when it comes to attracting business and staying connected with your customers. Here are my top three reasons why you should consider hiring a professional writer to assist you in maximizing your website content to grow your business.
- Let someone else toot your horn.
Many people struggle with speaking highly of themselves or their accomplishments (in both spoken and written forms). They may be very humble or just not the type of person to toot their own horn. However, when trying to attract business and potential clients, your skills, talents, and achievements should be shouted from the rooftops. At the very least, on your about or home pages. A skilled writer can toot your horn for you!
- Your site is outdated.
When was the last time you read your website? If your answer is, say early 2015, I’d guess you’re due for some updating. I see it all the time. If you’ve made changes to your business but your website doesn’t reflect them, then your customers don’t know.
Have you recently expanded your offerings? Added new products or services? Opened a second or third location? Changed your hours or contact information? Won a prestigious award or were recognized for excellent customer service? Why not make sure both your would-be and existing customers know?
- Professional, quality work is guaranteed.
Speling and, grammaticall, erors happen too the the best of use. (See what I did there?) It’s true. But that said, professional writers work diligently to make sure that the copy written for your website will be of the highest quality, free of mistakes. We tend to be perfectionists and want every piece we produce to be the best of our ability.
If your website could use a tune-up, consider making the investment in hiring a professional writer to create content that reflects the voice and branding of your business. I’d love the opportunity to help! I can be reached via email at firstname.lastname@example.org.
P.S. You can get 10% any package or service through the end of the month!